What My Partnership with HP Has Taught Me About Real Digital Transformation
Written by Yew Peng Fong, CCO of SRKK GROUP
In today’s business environment, the conversations we have with customers are very different from what they used to be. The pace of technology has accelerated to a point where organizations can no longer rely on devices alone. They need solutions that are secure, reliable, and adaptable to the changing demands of their business.
Our partnership with HP plays a pivotal role in meeting these needs. Together, we combine HP’s global technology expertise with our understanding of customer challenges, creating solutions that help organizations navigate this rapid shift. This partnership continues to shape our approach in three important ways: how we evolve together, how we align technology with real business needs, and how we create measurable value for our customers.
Growing with HP
When I look at our journey with HP, what stands out most is how they have allowed us to grow alongside them. They have always been generous in sharing knowledge through the HP Partner Portal, helping us nurture not only our business but also our people. Our team gains access to ongoing certifications and real-time insights, enabling us to deliver stronger expertise and clearer guidance to our customers.
This partnership has also changed the way we view customer enquiries. Instead of treating them as regular questions we get on a daily basis, we take the time to understand the context so we can offer more than what the customer expects. For example, HP Wolf Security and predictive alerts allow us to inform clients before a device encounters a problem. This creates a more proactive experience, something customers value as downtime becomes increasingly costly across industries.
Aligning Technology with Business Needs
At SRKK, we are recognized for our strength in digital transformation spanning the modern workplace, managed services, and AI-driven applications. HP’s technology complements these capabilities perfectly. While they focus on delivering reliable, high-performance devices, we bring the additional layer of integrating artificial intelligence features, automation, and analytics into the workplace.
When deeper AI expertise is required, HP brings in their regional technical team so we can tackle complex requirements together and deliver solutions that are practical, effective, and tailored to each organisation. And through ongoing events with HP principals, we gain exposure to global best practices, helping us stay ahead of industry trends.
Delivering Measurable Value
The truest measure of any partnership is the success of the customers who rely on it. One of our clients in the food and beverage industry has been with us for almost three years through our Device-as-a-Service programme. Every quarter, we conduct a review and present a device health report. This gives them full visibility into performance, usage, and upcoming needs, enabling them to budget better and avoid sudden disruptions. It might seem simple, but for a fast-paced environment like F&B, this insight saves time and prevents losses.
We also provide added value for loyal customers, such as complimentary training on Copilot features when they purchase in larger volumes. For us, this is important because technology is only as powerful as the people who use it. We want our customers not just to own the tools, but to understand how those tools can transform the way they work.
The future of this partnership is defined by continuous reinvention and a shared commitment to helping organizations navigate change with confidence. As markets evolve and priorities like sustainability, security, and agility grow, SRKK and HP are ready to support businesses in meaningful ways. For us at SRKK Computer, this collaboration reinforces our long-term vision of guiding companies (including government-linked organizations and large enterprises) through real transformation, ensuring devices are onboarded smoothly and solutions are implemented effectively. Even as a relatively small team, our full commitment to every customer is what sets us apart.
When businesses choose SRKK and HP, they are not simply getting devices; they are gaining a technology ally who understands their environment, supports them beyond deployment, and helps them maximize their technology investment. So, if you’re looking for a technology partner who genuinely gets your business, let’s connect! I’d love to chat and explore how we can support your digital transformation journey together.
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