(KAJANG, 24 March 2023) New Era University College (NEUC) and SRKK Group has recently signed a memorandum of agreement to jointly create a comprehensive sales training program aimed at improving the quality of local sales talent and advancing companies’ talent development. SRKK Group, a leading digital transformation consulting firm with over 25 years of experience, will assist NEUC’s “Professional and Personal Development Center” in providing practical professional sales training programs to give back to society.

This collaboration between NEUC and SRKK is poised to revolutionize sales training in Malaysia by bridging the gap between education and real-world application. By combining the professional knowledge of both parties, this collaboration aims to provide practical training to companies that wants to enhance their employees’ sales abilities to meet the evolving market demands. Certification projects, micro-credential modules, and various training programs will be developed based on SRKK’s experience and successful sales cases. NEUC’s professional training offerings will closely align with the needs of human resources development institutions, allowing employers to apply for training reimbursement and provide direct benefits to their businesses.

“Through the industry-academia collaboration established with SRKK Group, we believe that it will boost the practicality of university education, promote innovation and entrepreneurship, and improve NEUC’s connection with the market, all of which align with their mission to give back to society. This collaboration is significant for both New Era and SRKK Group in preparing students and enhancing corporate competitiveness,” said Professor Lee Kim Heng, Vice Chancellor of New Era University College.

“Establishing a solid sales foundation is crucial for any successful corporate strategy. Improving the quality and efficiency of the sales team can enhance an enterprise’s image and brand value, while also bringing greater growth opportunities. We always believe that a growing company is a learning company. Through our partnership with New Era University College, we will be leveraging SRKK Group’s years of experience in the industry and successful case studies to prepare and cultivate more talent to excel in the business world,” said Yew Lip Sin, Chief Executive Officer of SRKK Group.

This collaboration of both parties will combine the professional knowledge and experience in our respective fields to provide more comprehensive and professional training courses and plans for Malaysian enterprises. This will further enhance the sales talent to be more competitive and succeed in today’s ever-evolving business landscape.

About SRKK Group

Founded in 1997, SRKK Group is a leading end-to-end digital transformation consultancy firm with established presences in Malaysia, Singapore, Philippines, and United Kingdom. Today, the company continues to partner with more local businesses to expand its footprint in the Asia-Pacific region.

SRKK Group is highly focused on seven key digital transformation areas – hardware solution & consultancy, IT managed services, data analytics, modern workplace, IT security & business continuity, cloud enablement and IT product distribution. For over 25 years, SRKK Group has helped thousands of businesses to unlock their full business potential through the efficient use of best-in-class modern technologies. SRKK Group has served organisations from a myriad of industries such as manufacturing, logistics; retail and distribution, property development, healthcare, financial, education, government sectors; professional and business services.

SRKK Group is a certified Gold Partner of Microsoft focusing on Hybrid Work Solutions with competencies in productivity (Microsoft 365), platform (Microsoft Azure), collaboration and content (Microsoft SharePoint). The company has formed strategic partnerships with other industry giants, namely Nintex, Hewlett Packard Enterprise (HPe), Dell, Jabra, Kaseya, etc. SRKK Group has been recognised with numerous awards including 2021 Top 10 SME100 Fast-Moving Companies Award, 2020 Nintex Solution Innovation Awards and SME Best Employer Silver Award 2017.